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Sustainable Fashion at Superkilen

March 22, 2016

I am not a fashion blogger nor a model. I am not someone who enjoys taking selfies, let alone have another human being take photos of me while I’m trying to look candid. But you know what? I have a new-found respect for the people who do this kind of stuff. Standing there in a short sleeved t-shirt in March in freezing cold Copenhagen for what? The picture?

Yeah, as I’m typing this it sounds wrong. This is not me. I don’t care enough about the way I look to pose for hours and get angry with the people I like because they can’t get the camera to focus on a freakin’ outfit.

And yet, I did it anyway. Why? Well, a wise American man once told me “if you want to join the freeway, you have to catch up with the cars.” Now, I can’t drive in my own country so the idea of trying to drive on a motorway with right-hand traffic is terrifying to me, but I understood what he was trying to tell me. If you want to join the leagues of the thousands of successful fashion bloggers who come before you, you have to get on their level.

Do I want to be a successful fashion blogger? Definitely not. Do I want to get on their level? Yes. Why? Because I’m sick of looking at decorated dead cow parts paired with dresses made by barely paid children in poor working conditions on girls who don’t care where or how those clothes were made. It’s about time we stood up and told those bloggers that’s not what we want to see. We want to see affordable, fair trade, vegan clothes on people who care about the environment and the people they influence to buy those items.

I’m not saying I’m the perfect person for the job. I’m sure the majority of people would rather see pretty clothes modelled on a less awkward, clear-skinned Kendall Jenner lookalike with photoshop skills, but whatever. I dress half-decent and hang out in semi-hip places so why not model some of my favourite outfits once or twice a season? (I own, like, zero outfits so don’t be expecting these things on the regular).

So, what do fashion bloggers usually say here anyway? Oh hey guys. Fashion week is approaching in a city somewhere so here I am in the urban streets of Copenhagen wearing all black because I wanted my clothes to be as dark as my miserable blogger-hating soul.The reds of Superkilen represent the blood of the animals who didn’t have to die for my outfit. Ain’t no super killin’ to make these awesome vegan shoes by Good Guys Don’t Wear Leather.My t-shirt’s by Reformation. Plain, black and oversized. Nothing too special here. It’s nice to keep things minimalistic.

My skirt is by the very controversial American Apparel who, despite being one of the only high street brands who don’t use sweatshops to make their clothes, still get themselves into mighty amounts of trouble thanks to paedophilic CEOs and shoddy marketing techniques. Is that enough to ruin a brand for me? Maybe I have questionable ethics here, but no. There are plenty of guiltier brands who get away with a whole lot worse and at least they’re fair trade!My coat was an investment piece. You’ve seen me wear it before, you’ll probably see me wearing it again. It’s by Vaute Couture, a vegan company who hand-make the material and even use vegetable dyes. Oh, I love this coat so much, you have no idea.My bag is Stella McCartney for Adidas. I’m going to be honest and say I have no idea if it is fair trade or not. Stella McCartney is a good brand but Adidas… not so much.

So yeah, this was my first real fashion post. Did you like my outfit? How do you feel about American Apparel? Yay or nay? Definitely tell me if you want to see more of these because this is something I feel like I could grow to love, if I start studying poses on fashion blogs and smile more.

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